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 Bio:
Julie Lanzillo is the CEO and
President of InfoSport, Inc., the company she founded in 1994, with a
borrowed FAX machine, used computer and less than $4,000 in cash. She is
responsible for the daily operations of InfoSport based in the suburbs of Philadelphia.
Her entrepreneurial
spirit and interest in the sports business began at the age of 14, when
she began promoting sports memorabilia shows in North Carolina in 1983,
handling all negotiations with facilities, exhibitors and sports
personalities.
She attended the
University of North Carolina at Chapel Hill from 1987-1991, where she
received her B.A. in Psychology. During the summer of 1990, she served
as an intern in the Sports Information Office at rival North Carolina
State University. In the fall of 1990, after sending out over 600
unsolicited resumes, she received an offer to serve as an intern with
SportSource, Inc., a sports publishing and baseball statistical agency
in St. Petersburg, Florida. Upon returning to North Carolina in the Fall
of 1991, Lanzillo joined the editorial staff of Baseball America
magazine in Durham, North Carolina as an assistant editor. She remained
there for a year, handling all photo editing for the general publication
and overseeing research and compilation of their annual Directory and
Almanac.
Lanzillo was recruited
back to Florida to work for the Baseball Bluebook in 1992 as the
Executive Editor, overseeing the introduction of new products and
revamping existing ones, including the Basketball Red Book.
After two years in that role, she moved to the Philadelphia area to be
near family, and start her own sports publishing and marketing venture
in 1994.
Over the past eleven years, InfoSport has grown into an internationally-recognized entity in
the sports business community. Through the development of the
comprehensive sports combine, Lanzillo and the InfoSport staff have
assisted countless aspiring professional athletes in receiving the
exposure needed to acquire playing offers with professional teams around
the globe in a variety of sports.
She has also served as the NASCAR brand
manager for The Scoreboard and handled licensing negotiations for other
trading card companies.
Having completed her
M. Ed. in Sports Administration from Temple University in 2003, she serves as an
adjunct faculty member at Temple University and Neumann College in their
Sports Management departments.
She also developed a sports management certificate program for the
Community College format and lectures on a variety of topics including
sports marketing, event and facility management and marketing student
athletes for college athletic scholarships.
She is currently pursuing her
doctorate in Organizational Leadership.
Resume:
InfoSport, Founder, President & CEO - 1994 - Present
Winning Ways East, Partner - 2007 - Present
Director of Parks & Recreation, Worcester Township, Pennsylvania - 2004
- Present
Adjunct Professor, Temple University - 2002 - Present
Adjunct Professor, Neumann College - 2003 - Present
Faculty, Camden County (NJ) College - 2003
Faculty, Raritan Valley (NJ) College - 2004
Faculty, Montgomery County (PA) Community College - 2004
NASCAR Brand Manager, The Scoreboard - 1996
Executive Editor, Spectrum Sports Publications - 1992-94
Assistant Editor, Baseball America Magazine - 1991-92
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